The Belgian newspaper,Het Nieuwsblad, made a top 10 of coffee places…
(http://www.nieuwsblad.be/article/detail.aspx?articleid=DMF20130104_065). Nevertheless, that particular brand that’s taken the world by storm did not
even get mentioned. Therefore, I’m going to give it the extra credit it deserves
because the founders of Starbucks, Gordon Bowker, Zev Siegel and Jerry Baldwin who signed a partnership in 1971 to launch the first Starbucks store, deserve at least some credit for the
still so successful coffee shops.
If you ask me it is not the coffee that attracts
people. Take me for instance, I don’t even drink coffee, but I love the
Starbucks because of the way it ‘is’ living popular culture in a way. I go
there probably weekly, and from just looking at it I get a happy feeling (I
know it’s lame but it works for me). Of all shops, I find they probably have
the best atmosphere (good lighting, "fantastic mugs ;)", cosy interior, couches and also the usual
coffee bar seats, a peaceful hustle and bustle, friendly staff and they have pretty good drinks too, not to
mention all the extra food stuffs (mmm).
Moreover,
there’s some fantastic merchandising (I absolutely love my Starbucks mug J) and obviously just their general presence in the
streets. It is, namely, not uncommon to see celebrities with the tell tale
Starbucks cup in hand.
Basically it has become a part of our modern popular culture
J There has to also be credit in that.
Geen opmerkingen:
Een reactie posten